Another analogy - TFI & Southern Baptist Convention

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Posted by Perry on July 11, 2012 at 13:33:08

In Reply to: Re: Karen Zerby is responsible for the death of her son posted by long time exer on July 09, 2012 at 00:50:54:

I have posted the article in my first comment in this thread, and the article below for the analogy's they present regarding recent changes in TFI. I am only interested in the political and ethical issues contained in these articles, not the theological issues. Any theological comments and arguments probably should be taken over to the Journeys board.

"A Marketing Gimmick to Keep Old Time Patriarchal Heaven-and-Hell Religion Afloat"

excerpt: "Last week the Southern Baptist Convention voted to approve a name change. Congregations will now have the option to call themselves “Great Commission Baptists.” The name change is meant to distance from their past association with racism, but it does much more. To those in the know, it announces that their future will be focused on turf wars – on competing for members and dollars rather than any kind of forward-facing spiritual leadership. To draw an analogy, imagine that Coca Cola decided to distance from their past sales of cocaine drinks by dropping the “Coca” and calling themselves “World Dominance Cola.” Imagine them announcing to the public: Rather than improving our product, we’ve chosen to focus on our marketing department. That’s essentially what the new name means."

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